The North American music market is more heavily influenced by what listeners hear on the radio than any other market on Earth. With an average of 280 radio stations in each and every state, there is no other way to gain the visibility that artists experience with a properly run radio campaign. It is no secret why nearly all singles and albums that go Gold or Platinum have had prior success at radio first.
With over 14,000 stations in the United States alone, music reaches more people every week through radio waves than any other medium. Over 92% of all US consumers listen to the radio every week, making it the most widely spread advertising and promotional tool in existence today; more than TV, magazines and even the Internet!
It is the most widely known expression in the entire music industry: “Radio Sells Records.” Never has it held more true than it does today, when consumers are inundated with advertising from every angle and every artist. One of the ways to stand out and increase the visibility of the song is by recruiting and executing a top-tier radio campaign. Radio is still the #1 medium for record sales. KLM has the best promoters in the country in every format, all of them regulars on the Billboard and secondary charts. KLM also procures, coordinates and executes regional and national radio tours.
From the grass-roots beginnings of a secondary or even a CMJ campaign, all the way to your Top 40 radio campaign and charting, KLM will guide your single to success by building traction at radio. Timing this with your single and album release, KLM will help you maximize the results of an effective radio campaign and turn those spins into sales!
Q: What different types of radio promotion does KLM offer?
Q: How will I know how my song is performing at radio?
Not only will you be in constant contact with your KLM sales representative, you are provided a weekly radio report from KLM. This radio report will outline in detail the station ads, comments and spins so you can make more informative decisions on the rest of your release initiatives.
Q: Can you guarantee the amount of airplay my song will get?
There are no guarantees in the music industry, and this applies to radio airplay as well. What KLM will do, however, is give you the professional feedback and promotional efforts that it takes to give your single its best chance of success!