Marketing & PR FAQs:
Q: What different types of marketing and PR campaigns does KLM offer?
Q: Who has KLM worked with in the past?
Q: Are there any requirements to become a KLM marketing client?
Q: What is “Social Media” marketing?
Social Media marketing is targeted marketing that reaches out to the hundreds of millions of people that spend time on Facebook, Twitter, Myspace and other social networking services. This includes posts, statistics, increasing “friends” and “likes” and generally enhancing the social media presence of an artist.
Q: If I use KLM for my Social Media marketing, does that mean I have to stop using Facebook for myself?
No. In fact, we encourage you to do as much social networking on Facebook and other sites as possible. The more outreach, the better!
Q: Do I have to choose just one type of marketing?
No. Each and every marketing and PR campaign is different and most will utilize components from all of KLM’s different marketing services in one way or another.
Q: Can KLM get me on talk shows and late-night shows?
Yes, KLM marketing campaigns can help build your visibility and recognition to the level that would allow a manager or agent to approach TV shows for appearances and performances.
Q: What are street teams and can I get one from KLM?
Street teams are location-based groups of fans and supporters that are willing to help promote artists by handing out promos, hanging flyers for shows and generally “spreading the word” about an artist or band.
Yes, certain KLM marketing campaigns do include the building of a street team in your home town or other regional area.
Q: Is anything else included with a marketing campaign?
Yes! KLM marketing campaigns come with a host of add-ons that include online reviews and featured articles, targeted direct-to-fan marketing, social site maintenance, contests, digital media ad buys and even your own college reps!
Q: Does KLM guarantee me more sales and success because of a marketing or PR campaign?
As with nearly all areas of the music industry, there are no guarantees. What KLM marketing campaigns will do though, is give you the exposure, visibility and promotional efforts that it takes to give your single its best chance of success!
Q: Now that I have all this visibility from KLM’s marketing, how do I translate that into sales?
KLM can help translate your promotions efforts into sales by offering you worldwide digital distribution of your single, EP or album. Please contact your sales representative or click here to visit the KLM digital distribution home page!