Brand Management FAQs:
Q: What exactly is brand management?
Brand management is KLM’s ability to facilitate celebrity endorsements and to make these endorsements available to a broader audience.
Q: Who does KLM represent?
KLM represents Diddy, Missy Elliott, 50 Cent, Mariah Carey, LL Cool J, Three 6 Mafia, Busta Rhymes, Macy Gray, Soulja Boy and Swizz Beatz.
Q: Can anyone utilize KLM’s brand management roster?
Yes! KLM brand management services are open to everyone for their endorsement needs, as long as product, company and campaign are the right fit for the artist being engaged.
Q: Can I choose any artist from KLM’s roster?
Yes. As long as the project appropriate for the artist you are engaging.
Q: Do you have any other artists I can choose from?
It is a possibility. KLM operates the brand management division with a set roster of artists, but that roster is continuously growing and KLM is always seeking out new artists to pursue brand management opportunities with. If you would like to engage an artist that is not on our roster, KLM can guide you in the right direction.
Q: What kind of products or companies will KLM artists endorse?
There are many products and services that will fit with KLM artists. If you are unsure whether or not your product is suitable, feel free to submit a request here.
Q: What benefits are there from having a KLM artist endorse my product?
The benefits of having an international superstar endorse your product are endless. Increased visibility, enhanced reputation and instant, worldwide recognition are just a few!
Q: Once I sign up for a KLM artist’s endorsement, can I have them do anything?
No, not quite anything. There are reasonable limits to an engagement. Although there are a lot of options available, traditional advertising and endorsements are encouraged. Each idea will be analyzed on a case-by-case basis.
Q: Do I have to pay royalties to the artist for sales after they endorse my product?
No. Artist and/or celebrity endorsements are considered one-time contracts that give you and your company a predetermined amount of material you are free to use for your advertising.
Q: Does KLM organize the photo shoots and other aspects of the promotional materials?
No. Once the contract is signed, it is your responsibility to procure a photographer or any other resources that your ad campaign might require.
Q: What will I get for signing a brand management deal with KLM?
Each deal is different, however your endorsement package may include the artist wearing your product line at a red carpet event, a professional photo, their voice recording a radio ad for your company or more!
Q: How long does a brand management deal with KLM last?
Brand management deals with KLM are single-instance contracts, finished when you receive and start using the promotional materials agreed upon prior to the campaign.
Q: Can I use multiple artists or do more than one endorsement?
Yes, but each artist engagement is done on a separate contract. It must also be an appropriate fit for any artist you are engaging
Q: I’m ready to get started! What’s the first step?
It’s simple! Click here to submit your project to KLM!
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